SITUATION
Christy’s CATCO division got an urgent call from our marketing partner in Australia saying that a fertilizer manufacturer based in Perth needed 100 tons of ½” T99 alumina balls in a matter of days. To deliver such a large amount of that specific product in such a short period of time was going to require quick action, close cooperation and flawless execution.
SOLUTION
The only option was to work through our operation in Shanghai, and they took on the challenge without skipping a beat. First, they had to locate the product, which they had to consolidate from a number of our warehouses in northern China to a central point for export via air freight. Within a day, the order was confirmed, and the purchase order was issued.
By 5:00 p.m. the following day, the product was packed, and shipping documents were prepared. By 10:00 p.m. that same night, it was on the road being trucked to Shanghai where it had to arrive by noon two days later in order to clear customs and get on the plane to Perth.
IMPACT
Despite the extraordinary demands and circumstances, we were able to get the product to Perth nearly a full week ahead of the required delivery date. Our marketing partner in Australia congratulated our team in a letter with the following comments:
“Each member played their part in enabling a rapid response to the customer within such a short timeframe. Actions like these reinforce Christy’s credentials as a leading player in the inert support media market. The hallmark of a quality supplier is one that is able to respond quickly and assist customers in times of urgent need.”